Genesis Aircraft Parts Redesign
Genesis Aircraft Parts buys and sells APUs for the aviation industry. Their existing site spread across three separate pages and leaned on clashing colors, dense blocks, and hard-edged forms that buried the two things buyers actually want: what Genesis does, and how to request a quote. I rebuilt it as a single scrolling page with a calm, high-contrast identity — consolidating three pages into one continuous flow that puts the brand, the credibility signals, and the quote request front and center.
Homepage
The busy photo hero and heavy orange accents gave way to a focused dark layout over a world map: the logo and "getting you off the ground" positioning read instantly, and a row of proof points — 500+ APUs processed, 50+ years of combined experience, 375+ global partners — builds trust above the fold.
Quote Request
The full-bleed orange form was hard to scan and felt disconnected from the brand. The redesign centers a single, clearly labeled card over a photographic backdrop, with roomier fields and one obvious call to action — making a quote request feel quick and considered.